Director of Marketing

Overview

We are hiring for a highly-CREATIVE Director of Marketing to lead our marketing team. As VIANA’s Director of Marketing, you will be responsible for all aspects of our marketing operations, and your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Marketing strategies are extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives.

We are expecting you to have experience and big passion for digital technologies and utilizing different digital marketing channels.

 

MAJOR  RESPONSIBILITIES

Marketing Strategy

Develop marketing strategies aligning to business focus by interpreting market and customer segmentation intelligence
Detailed business assessment by products, account classification, marketing mix
Identify business opportunities through overseeing market research efforts, monitor competitive activity and identify customer’s needs
Understanding important marketing metrics and data available and communicate the effectiveness of marketing to management and partners
Provide inputs and integrate segmentation methodology into the overall marketing strategy and process
Track general business marketing indicators and activities and report management on marketing metrics, effectiveness, ROI. and etc.

Integrated Marketing

Develop integrated marketing plans for products and solution launches and campaigns
Design integrated marketing activities leveraging corporate developed assets and contents
Manage campaign planning, execution and lead management process

Digital Marketing

Design and oversee all aspects of our digital marketing strategy including our marketing database, email, and display advertising campaigns
Develop and monitor campaign budgets
Plan and manage our social media platforms
Prepare accurate report on our marketing campaign’s overall performance
Identify the latest trends and technologies affecting our business and industry
Evaluate important metrics that affect our website traffic, service quotas, and target audience
Oversee and manage all contests, giveaways, and other digital projects

General

Work with management team to brainstorm new and innovative growth strategies
Research competition, investigate benchmarks and provide suggestions for improvement
QUALIFICATIONS

At least 5 years of experience as an individual contributor and as a people manager leading the marketing function
At least 3 years of experience in developing and implementing digital marketing strategies
Demonstrated ability to manage multiple, cross-functional projects is required
In depth knowledge of different marketing channels
Good knowledge and experience with online marketing tools and best practices
Excellent verbal and written communications skills in English; presentation, customer service, business, and negotiation skills
Results-oriented person who is able to produce results and has sense of ownership and pride in your performance and its impact on company’s success
Capable of multitasking in a dynamic, rapidly changing environment

 

OTHER

VISA requirements if foreigner: F2, F4, F5, F6 visa holders preferred (NOT able to support visa sponsorship)