Marketing Executives

Overview

Bi-lingual (Korean and English) speakers

 

 

Job Summary:  Perform variety of business development and marketing responsibilities for the FranklinCovey Korea.  Overall job to be done is to maximize business development and marketing efforts.

 

Essential Job Functions: responsibilities are focused in 4 major areas:

 

Execution of Corporate Business Development & Marketing Strategy

 

·         Ensures that the overall business development and marketing strategy in Korea supports the Corporate Centerline Vision and Plan: including the development of the events calendar, webcasts, email, etc.

·         Ensures marketing efforts successfully implement Corporate-Designed Marketing Collateral

·         Create effective systems to monitor success of email marketing pieces, and measure response rates and subject line optimization

·         Oversee sending and tracking of all emails

·         Oversee, review, and analyze the ROI on all business development and marketing events and efforts (calculations performed by Director of Finance)

 

Event Process Management:

 

·         Maintain a calendar of marketing activities by fiscal year

·         Update calendar regularly to project out 4 quarters at all times

·         Track all registrations, attendees, opportunities and closed business

·         Coordinate all logistics for events, including venue, AV, food & beverage, etc.

·         Confirm attendance, provide logistics and provide timely information to all CPs prior to event

 

Oversee Database Management:

 

·         Expansion of contacts & leads in database. Leads must include name, company, phone and email address

·         Create a process to ensure ongoing maintenance.

·         Perform ongoing database hygiene and maintenance

·         Create a consistent process for utilizing Salesforce.com software to document and track all business development activity and marking campaigns:  Ensure process consistently provides with ROI calculations

·         Work with Database Manager to gather lists and other information required from Corporate Marketing for promotions & marketing efforts

 

Sales Support

 

·         Act as a liaison between Corporate Business Development & Marketing Strategy, IBP’s, and Sales Associates in the field. Communicate, educate, translate and ensure that all Business Development and Marketing strategies, tactics, and processes from Corporate are communicated to the Korea office and field

·         Translate & communicate all centerline & best practice processes to the field; providing ongoing training to ensure consistent application in the field

·         Manage the lead flow process & ensure that leads are distributed to Sales Associates in accordance with the lead flow allocation on a timely basis.

·         Assist Sales Associates with sales presentations and maintain a repository of all presentation materials

·         Assist Sales Associates with responses to RFPs and RFIs and maintain a repository of all RFP/RFI’s

·         Create a repository of solution recommendations for Sales Associates to access when proposing business to a client

·         Create custom materials for client deliverables based on the input of Sales Associates and Delivery Consultants

The job is available on one year contract basis

Remuneration negotiable according to education and experience